Coty was drawn to customized vehicles since childhood, and received his first "project" - a 4x4 truck – for his 13th birthday. He spent three years restoring, lifting, and customizing the vehicle, making it ready for him to drive when he turned 16.
Following his successful project, Coty enrolled in courses such as Automotive Specialist and Welding at Cherokee High School, that would further his knowledge and experience. This led him to his first job as Mechanic and Technician at Hometown Automotive in Canton.
His work allowed him to hone his craft, leading him to his current position as CEO and Executive Sales Manager at Jack'd Up in Ball Ground, where he leads a team that customizes, restores and lifts trucks and Jeeps for enthusiasts like himself. He also maintains the company's social media presence, posting photos of clients' recently customized trucks, as well as product and industry information for off-road enthusiasts on Facebook and Instagram, and he represents Jack'd Up as a member of the Cherokee County Chamber of Commerce.
Coty and his wife are members of the Georgia Jeepers Club, and regularly participate in trail rides with other members. He plays softball with an annual men's league, coaches his two daughters in both softball and soccer, and regularly volunteers with local festivals and community events.